See the bigger
picture in streaming.
Smart, accessible analysis of the platforms, audiences and business models changing how the world watches.
ON THE RISE
The streaming business is changing.
Start with the trends shaping what viewers buy, what platforms invest in and how services make money.
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Streaming Industry Trends in 2026: The Shift From Growth to Loyalty
Streaming has become a mainstream television habit. The next stage of competition is less about persuading viewers to try streaming and more about winning a durable place in their monthly budget.
Read the full analysis ↗Fresh perspectives, useful context.
Practical explainers and sourced industry observations — without the noise.
Streaming Statistics 2026: Key Figures With Sources and Context
A sourced guide to 2026 streaming statistics, including US subscriptions, churn, ad-supported viewing and household behaviour.
Read analysisStreaming Subscriber Churn: Why Viewers Cancel and Return
Understand SVOD churn, churn-and-return behaviour, pricing pressure and how streaming companies can think about retention.
Read analysisAd-Supported Streaming Explained: AVOD, SVOD and Hybrid Tiers
How ad-supported streaming works, the difference between AVOD and SVOD, and why hybrid subscription tiers matter.
Read analysisFAST Channels: What Free Ad-Supported Streaming TV Means
A practical introduction to FAST channels, their business model, viewing experience and economics.
Read analysisConnected TV Advertising: A Guide to CTV Measurement and Buying
Learn how connected TV advertising works, how it differs from linear television and what CTV campaign metrics mean.
Read analysisStreaming Bundles: Why Platforms Are Packaging Services Together
Discover how streaming bundles work, their appeal to viewers and the economic questions facing platforms.
Read analysisFind your focus.
Choose a subject and follow the key questions behind it.
Streaming Industry Trends
Analysis of streaming market shifts, bundles, live sports and the economics of video services.
↗01 ARTICLESStreaming Statistics
Figures, definitions and context behind streaming audience and subscription research.
↗01 ARTICLESSubscriber Behaviour
Why viewers sign up, cancel, return and choose the streaming services they keep.
↗03 ARTICLESStreaming Advertising
AVOD, FAST, CTV and the advertising models reshaping streaming revenue.
↗03 ARTICLESStreaming Platforms
Business-model explainers for leading subscription and hybrid streaming platforms.
Less hype.
More context.
Our coverage explains what published figures actually measure, separates evidence from interpretation and links back to original sources.
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